- It’s Good for the Animals: Animals raised on open range with plenty of room to roam, fresh air and a truly natural diet, live a with lower stress and are less likely to contract illness, which negates the need for antibiotics and artificial hormones or other supplements. Thus livestock grow at a natural pace, providing a better end product for producers to market.
- It’s Good for the Land: Providing a natural, nutritious diet for livestock requires healthy soil and good land management and stewardship. Most grass-fed producers practice holistic strategies, which store significant amounts of water and carbon in the soil, where it is most beneficial. The vast ranges of the Southwest also provide critical open space, habitat and migration corridors for wildlife, helping keep the natural balance of our ecosystem.
- It Tastes Good: Because animals raised on a natural diet in open pastures eat a variety of grasses and forbes, the meat has a rich flavor. Grass-fed meat is also usually dry-aged, which enhances flavor and tenderness, when prepared correctly.
- It’s Good for You: Meat from grass-fed livestock is lower in total fat, saturated fat, cholesterol, and calories than grain-finished meat. It also tends to be higher in vitamin E, beta-carotene, vitamin C, omega-3 fatty acids and CLA. All this can help to reduce cholesterol and the risk of diabetes, cancer, high blood pressure and other life threatening diseases.