“Bringing Meat to Market” Curriculum and Tracks

CURRICULUM TRACKS / BUNDLES

In order to better guide you through the full set of courses within our “Bringing Meat to Market” series, we’ve designed three distinct tracks for ranchers seeking various types of training. The tracks consist of trainings from both the first (2019) and second (2020) seasons of “Bringing Meat to Market,” and all materials, presentations, and videos of webinars can be found linked below for registered members. All courses remain a la carte, but these tracks are to help you navigate the breadth of content we have developed. Tracks are focused around three distinct topics/users and are relevant for those at any stage of meat business development. 

Greenhorn Rancher: Meat Business Basics

1. Business Fundamentals & Accounting Basics
2. Cost of Production 
   • Cost of Production (archived 2019 webinar)
   • New 2020 webinar on tool instruction 
   • Ask Me Anything session – 1hr
3. Yield & Margin Calculator Instructional 
   • Webinar on tool instruction
   • Ask Me Anything session – 1hr
4. Managing Cash with Grace, Holistic Budgeting & Breakeven Projections
5. Supply Chain Primer (2020 Regenerate Conference)
6. + entire Sales & Marketing Track (see below)
7. Technical Assistance one-on-one for ANY TOPIC (8 ranchers @ 2hrs each)

Supply Chain Deep Dive (for seasoned or greenhorn ranchers)

1. Cost of Production
   • Cost of Production (archived 2019 webinar)
   • New 2020 webinar on tool instruction 
   • Ask Me Anything session – 1hr
2. Yield & Margin Calculator Instructional
   • Webinar on tool instruction
   • Ask Me Anything session – 1hr
3. Supply Chain Primer (2020 Regenerate Conference)
4. Technical Assistance one-on-one for YIELD & MARGIN CALCULATOR

Sales & Marketing (for seasoned or greenhorn ranchers)

1. Cost of Production 
   • Cost of Production (archived 2019 webinar)
   • New 2020 webinar on tool instruction  
   • Ask Me Anything session – 1hr
2. Sales Strategy (archived 2019 webinar)
3. Communications & Marketing (archived 2019 webinar)
4. Market Options & Best Practices 1: DTC
5. Market Options & Best Practices 2: food service/butcher shops/wholesale 
6. Technical Assistance one-on-one for MARKETING PLAN WRITING (5 ranchers @ 2hrs each)