“BRINGING MEAT TO MARKET” BUSINESS TRAINING SERIES
SWGLA is excited to announce its first series of business trainings focused on the fundamentals of supply chain, sales and marketing of grassfed meats for western producers. Designed to empower both current and emerging grassfed beef producers — those currently direct marketing meat looking to refine or deepen skills as well as livestock producers not yet selling product direct — the various courses dive into the details of what happens from the moment of harvest all the way through selecting and marketing to various end users and sales channels. Our learning goal is to provide resources, context, tools, and instruments for you to evaluate whether it is a smart opportunity to add direct meat sales to your existing operations. Courses will introduce the fundamentals of the following elements through a series of in person gatherings and online webinars:
- Cost of Production and Cost of Goods Sold Calculations for Grassfed Enterprises
- Communications Strategy, Crafting a Marketing Plan, and Building a Brand
- Hands-on Butchery Demo, Yield Test and Taste & Flavor Profiling Workshop
- Supply Chain Primer: Processing, Yield, Carcass Balance, Inventory Mgmt Seminar @ Quivira Conference
- Sales Strategy: Understanding Margins and Pricing, Sales Channel and Product Mix
We hope to bring further detailed courses to our membership in 2020, such as Direct to Consumer and Retail Marketing Best Practices, Understanding Labeling and Third Party Certifications, Managing Cash Gracefully with Budgets and Breakeven Analysis, and more. Stay tuned for future announcements by becoming a member today. The Bringing Meat to Market series is brought to SWGLA members and non-members thanks to generous support from the #NoRegrets Initiative.
WEBINAR: Tuesday December 17, 8:30am MST – Our Sales Strategy course will cover both the quantitative and qualitative elements of choosing and maintaining a mixed sales channel strategy for your business with revenue coming from various types of customers (retail/wholesale, food service, direct consumer, etc.).
November 18, 2019, 9am–5pm – In this all-day in-person learning experience, we will use a butchery demo to guide producers through meaningful knowledge about variations in carcass breakdown, cutout, and options for cut choices that both maximize full carcass utilization while highlighting the benefits of grassfed practices.
“BRINGING MEAT TO MARKET” BUSINESS TRAINING SERIES WEBINAR: Thursday, November 7, 2019, 9am MST This webinar course will help ground your marketing efforts in foundational communications thinking and teach the importance of crafting a marketing plan. We will introduce...
“BRINGING MEAT TO MARKET” BUSINESS TRAINING SERIES—Wedneday, September 25, 2019, 2pm MST. Educators: Anjali Oberoi and Olivia Tincani. This workshop kicks off the “Bringing Meat to Market” series of business trainings focused on the fundamentals of supply chain, sales…
Friday, September 13, 2019, 9 am – 5 pm. This workshop will provide New Mexico producers with a better understanding of grass finishing beef cattle. It will review all the factors that impact high quality grass finished beef while taking a closer look at how to build a quality program in the New Mexico environment.